With a total of 79 billionaires, Moscow beats New York Citys statistic by three. Moscow is considered one of the largest economies in Europe and its main industries include chemicals, food, textiles, energy production, software development and furniture manufacturing. Sociomantic Moscow is hoping to add digital advertising to that list. Sociomantic established the office to get a local presence in the region and to help big brands forge into the digital era with personalized ads powered by big data that are tailor-made for each and every consumer.