A highly skilled and motivated professional with over 12 years experience in data-driven Direct Marketing, Marketing Strategy and Customer Analysis. Background in developing and executing successful strategies and communication plans to drive customer acquisition, retention, reactivation and growth across a wide variety of sectors including financial services, travel, insurance, mail order and retail. An enthusiastic, positive and confident individual with proven success in leveraging key customer insight to maximise incremental revenue generation. Key proficiencies include:
• Proven account management and directorship experience working with leading brands
• An understanding of traditi