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Berlin Area, Germany, Deutschland Germany

Brand Strategy and Experience Design

Design

I develop brand strategies for customer experiences in the physical and digital space. I follow an interdisciplinary approach, that connects brand strategy with service design and architecture. My aim is to close the gab between aspirational brand strategies and the often sobering reality in the physical and digital space. I believe that brands should pursue a people serving purpose. This should be connected to spatial and digital experiences that are designed in a human-centered, useful and enjoyable way. I work on the seamless integration of the digital and the physical reality. The physical space will be the platform for future innovation. The internet of things is leaving the scree...