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Shanghai City, China China

Digital Planning Manager

Advertising / Marketing / PR

? Conduct consumer research to explore user needs, develop integrated digital communication strategy, organize digital content calendar, and design digital activation eco-system to achieve business goals of steering consumer¡¯s brand preference and ultimately convert online traffic to sales on e-commerce ? Lead digital planning team to cooperate with account and creative team all the way from understanding client¡¯s brief, researching target segment, developing campaign idea, customizing media strategy according to touch points involved in consumer journey, and finally presenting the complete plan to client Client portfolio - International: 3M, Baileys, BandAid, Dubai Touris...