My passion is building integrated marketing communications programs that introduce, create desire, shape perceptions, open a dialogue, spur action, and strengthen the bond with consumers. I have been battle-tested over two decades leading brand-building and customer acquisition initiatives for some of the most demanding and complex local, national and global brands (Microsoft, Netflix, Wells Fargo, Charles Schwab, Chevron), but I would not have it any other way. I enjoy answering the difficult questions 21st century marketers face and delivering innovative solutions to tackle these challenges/opportunities head-on. I sweat the details when developing strategy, packaging plans and reportin...