I recently joined Cork's Red FM the most listened to radio station in Cork as Head of Marketing where I am responsible for Marketing, Sponsorship's, Promotions, Events and Digital.
I was Head of Marketing of Fota Wildlife Park, the number one attraction in Cork for over 7 years. The role I had at Fota was diverse ranging from Marketing to Commercial activities but at all times it was focused on generating more awareness for the park and what it stands for.
In the last 7 years Marketing has changed and I am delighted to say that Fota Wildlife Park has gone with those changes. I looked at the marketing communications wheel and integrated every piece to make the brand identity stronger i...