Personal Information
Organization / Workplace
London, United Kingdom United Kingdom
Occupation
Managing Director, Abacus Marketing
Industry
Advertising / Marketing / PR
Website
About
I have worked in the marketing agency world for about 20 years, starting my career at a channel motivation agency (Motivforce) working with Land Rover, IBM and Tesco.
I moved on to a marketing communications agency (Purchasepoint), where I developed sophisticated channel, B2B and B2C communications for clients including BT, Xerox, Ford and Britannic Assurance.
I then helped set up a new agency (Forth Generation), which grew into a £2m agency, amalgamating with an integrated marketing agency (Cognito Marketing) along the way, expanding my skill areas into the consumer landscape with corporate branding, direct marketing, press/radio/outdoor advertising, digital marketing etc.
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