Personal Information
Organization / Workplace
Kuala Lumpur, Malaysia Malaysia
Occupation
Senior Director - Digital Analytics at IPG Mediabrands
Industry
Advertising / Marketing / PR
Website
http://www.cbazaar.comAbout
Sujith is a true-blooded Data Scientist who uses data insights to drive business objectives. He had cut his teeth in the competitive Online Travel sector and has over the last 10 years helped companies in various industries from Airlines, Telcos to Banks achieve their e-commerce objectives
In his current role as Senior Director – Digital Analytics at IPG Mediabrands, he has melded both his data science fundamentals with media and business acumen to transform businesses from an intuition led marketing approach to a data and insights driven scientific approach
He has also successfully driven Marketing Automation agenda for multi-billion dollar global and local clients; thereby reducing th...
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