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Mumbai Area, India, Jharkhand India

Strategy & Insights at Star India

Entertainment / Sports

Dr. Angshu is a PhD and MBA in Marketing from XLRI Jamshedpur. Currently he is leading large scale marketing & research projects as part of Strategy & Insights team at Star India, India’s no. 1 Media & Entertainment company. In his last job, he was heading consumer insights function and was managing strategic marketing projects for Spice Group. Earlier he has worked for Wipro Technologies and managed IT projects for marketing division of Fortune 100 companies. Dr. Angshu is a Visiting Professor at XLRI and IMT. He has published multiple research papers on marketing, social media and luxury goods consumption. Recently he has published a book titled “Influence 2.0: How Social Media WOM I...