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Ta3rifah is a mobile app which provides an automated customer engagement and loyalty platform through SaaS model, differentiated with advanced business analytics for businesses and geo-targeted promotions for customers to allow businesses to increase their sales through retaining and gaining customers. It aims to be the most innovative and attractive mobile loyalty platform in MENA region that allows customers to earn loyalty points and enjoy discounts when they shop or dine, while giving business owners advanced tools to identify, analyze and communicate with the customers instantly, in order to create a better marketplace.