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The Placebo Effect




                     Takahide Morita
Outline




          Conclusion
What is placebo?
Can Belief Cure People, a
nd How? Can We Control
the Placebo Effect? Why
Does it Work Well for Som
e People, but Not for Othe
rs? Can We Use It As a M
edicine, Also Ethically?
Brain
Jon-Kar Zubieta (2005)



PET Scan
(positron emission
        Tomography)




                         http://www2.jyi.org/news/nb.php?id=429
endorphine(mu-opioid)

                                                      

                                                            Psychological
                                                                   
                                                      
                                                          Physical
                                                      

http://www.adhd-institute.com/Treatment/Medication-
based-therapy.aspx
Peter Trimmer (2012)


evolution?
Similar to Placebo




                     A switch
                     that kick
                     into action
                     the immune system
why not evolve the ability to get
  better immediately on our own?




to save energy.   proven by
                     computer simulations
Ted Kaptchuk (2008)
                      Acupuncture treatment
                      for IBS
                      1, No treatment 28%

                      Fake treatment
                      2, business-like
                         44%
                      3, warm and supportive
                        62%
Conclusion




             Doctor as placebo
Thank you !

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Placebo presentation