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I am a classical marketer with just under 20 years experience, mostly within the FMCG industry but also within Financial Services and Retail. My experience has been obtained at both large and medium-sized international companies in South Africa, London and Australia. I have extensive knowledge of all aspects of the marketing mix, from brand maintenance of leading & challenger brands to insights & idea generation for new product & category development. Recently heading up the launch of the E-commerce channel at Sheet Street, I have gained valuable experience in digital marketing strategies to drive acquisition, conversion and retention. In addition, project managing the on boarding within ...

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