Industrial Design Engineering (IDE), division of Tata Elxsi, provides end-to-end brand and product development services for global clients across industries: FMCG, transportation, consumer electronics & appliances, digital user experience and medical devices. IDE helps organizations optimize their product development by integrating the essential aspects of business/human/technical factors in its designs, ensuring a truly engaging experience for customers.
The IDE approach is acutely sensitive to the business challenges that its clients face and offers a distinct competitive advantage in a dynamic market. Over the years, IDE has built a reputation for balancing creativity with practicality
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