1) Revenue performance of the segments as per AOP:
Participate in the annual AOP exercise
Maintain segment definition, Development and execution of usage stimulation initiatives across all legs of use.
Segment analysis and reporting
2) Minimize Churn and Grow REC:
Understand key churn drivers and develop and execute action plans to minimize churn.
Development execution of customer lifecycle management initiatives.
Maximize churn win-backs and reduce inactivity through campaigns that make use of churn prediction methods.
Develop and maintain an ongoing Loyalty program and ensure active participation of members
3) Gross and Net additions as per AOP:
Plan, lead and direct consum...