Personal Information
Organization / Workplace
Indianapolis, Indiana Area United States
Occupation
Marketing Manager / Marketing Director
Industry
Advertising / Marketing / PR
About
•Directed US marketing team strategy, processes and KPIs driving $3M in new product sales (2014) and $5M in the pipeline for 2015.
•Developed and manage all communications (POS, advertising, white papers, website, social media, SEO and public relations). Utilized communication platforms to increase the bottom line and improve brand image through strategic content marketing and modernizing design efforts.
•Spearheaded annual insight program translating consumer trends into future flavor needs. Program continuously opened the door and led to sales at many top-level CPG companies.
•Lead cross-functional teams – Marketing, Sales, Management and R&D – to drive new product launches...
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