CEO of the ISI group - Incentive Solutions, Loyaltyworks, Travel Solutions, Performance Systems Group - a $50 million, 50 employee, debt free collective that creates the technology for incentive sales, customer loyalty, safety, wellness, and HR/recognition programs.
I pioneered the use of prepaid debit and gift cards as a reward vehicle for customer incentives, client loyalty programs, direct sales incentives, channel incentives, distributor sales incentives, and VAR incentives. I created the industry standard for a rewards incentive marketing platform – RewardTrax.
I'm a frequently published author and lecturer on the use of B2B incentives, CRM, and loyalty programs to further clie...