Personal Information
Organization / Workplace
Brussels Area, Belgium Belgium
Occupation
Marketing, Communication, Technology, Innovation, Engineering, Construction.
Industry
Advertising / Marketing / PR
Website
About
I get markets, I don't do marketing.
Not your next marketing guru. Nor your next communication professional. I dislike buzzwords. Especially if you don't know what they mean.
During my career I've been in leading positions in marketing, communication and business development. It allowed me to gain expertise in several domains such as (insert buzzwords from the list below). But it equally resulted in disliking the traditional marketing way of thinking. I do it differently through my background in social sciences, sociology of media and journalism. As a result I'm a firm believer in qualitative, designthinking-driven marketing approaches. They prove to generate more valuable, innovativ...
Contact Details
Tags
content marketing
storytelling
social media
contentmarketing canvas
social sciences
trends
hippie revival
crowd
back-to-basics marketing
marketing strategy
mobile marketing
mobile web
mobile
search
search engine optimization
search engine advertising
seo
sea
search engine marketing
marketing
business
crowdsource
crowdsourcing
research project
innovative economy
dc network
creative economy
course
blogging
blogger
outbound marketing
social strategy
inbound marketing
narrative
plot structure
linkedin
twitter
write for the share
copywriting
content values
turn unknown into known
personalization
people
digital ecosystem
personas
why
business model canvas
business model
e-commerce
community marketing
crowd economy
digital
collaboration
future economies
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