Personal Information
Organization / Workplace
Greater New York City Area, NY United States
Occupation
Director, Digital Marketing & Channel Strategy at Verizon
Industry
Advertising / Marketing / PR
About
Follow me on Twitter: @TomMcKennaNY
Solving marketing challenges to drive business growth.
20 years of marketing & management experience spanning advertising agencies (10 years), Client-side (7 years) and Field (3 years) with both a U.S. and Global business perspective.
B2C and B2B marketing background across the following categories -- Packaged Goods, Pharmaceuticals, Confections, Baked Goods, Retail, Recruiting, Government, Durables, Telecommunication and QSR.
Areas of expertise include: Traditional and digital marketing, strategy & execution
• Digital expertise: SEO, SEM, Data Management Platforms, Analytics, web development/user experience, social media, display, mobile, brand.
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