Personal Information
Organization / Workplace
São Paulo Area, Brazil Brazil
Occupation
Associate Content Director - Latam
Industry
Advertising / Marketing / PR
About
I am a Comms/Brand Strategist with large experience in Integrated Marketing Plans leadership currently developing Latam Regional content strategies for Argentina, Brazil, Colombia and Mexico and also working with Global content alignment projects (specifically for the Chevrolet brand).
In 12+ years, I have contributed to the development of some of the world's largest brands such as Coca-Cola, Johnson & Johnson, Mondelez, Nestlé, and Unilever, through Communications tools like Brand Experience, Activation, Advertising, Events, Promotion, POP Digital Retail and Shopper Marketing.
The Strategic Planning activities that I dominate are: study of audiences and channels, consumer's studies, s...
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