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Greater New York City Area United States

SVP Group Strategy Director

Advertising / Marketing / PR

I like to consider myself an integrated planner - the digital/comms planner in me likes to build creative platforms and meaningful brand experiences that come to life in the right places at the right times in right ways - mobile, social, connected devices, wearable technology, etc The brand planner in me likes digging into consumer insights and culture to develop a meaningful role for the brand and ultimately helps sells more stuff. I think in the increasingly fragmented advertising landscape, planning is planning, and I enjoy integrating multiple strategic disciplines into one strategic point of view.