Tony Soares Portfolio

Mar 26, 20091 like786 views

Tony Soares has over 20 years of experience in creative advertising. He was most recently the Creative Director at TBWA\Chiat\Day from 2005 to 2008, where he led creative work for Sprint and other brands. Prior to that, he spent 5 years at Young and Rubicam and 9 years at DDB New York working on accounts including AT&T, Cingular, New York Lottery, and others. He is currently an independent creative director.

This document discusses GroupNine Media's media landscape and strategies for creating versatile content and reaching large audiences across multiple platforms. It highlights GroupNine's family of brands, opportunities for branded content, and ability to aggregate audiences at scale across digital, social, and live events. The document promotes GroupNine's reach of over 140 million Americans each month through various channels and growing library of content.

Extending engagement across a second screen - Sam WoodsSocial Media Leadership Forum

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Roadshow asia bbhmobilesquared Ltd

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The document discusses effective mobile marketing and provides examples of mobile campaigns. It argues that mobile marketing has not reached its full potential and that effectiveness should be the objective, not just means or technology. It provides a case study of an Axe deodorant campaign in Japan that used a mobile app as part of the daily routine to increase product usage. The campaign was highly successful in raising awareness and repeat purchases. In conclusion, it states that a breakthrough global mobile campaign is still needed and that BBH aims to create this.

Momentum Media SMM Branding and PR General KitFlamencoEntertainment

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This document summarizes the services of a full-service media company that specializes in celebrity branding, fashion, entertainment, sports, auto, and lifestyle clients. They produce over 200 episodes of TV programming across various networks and have distributed content to over 66 countries. Their services include events, social media, press/PR, digital launches, and production capabilities. They provide case studies of past clients across various industries.

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The document discusses the growth of e-commerce and PayPal in Australia. It notes that online spending on clothes is projected to increase 138% from 2006 to 2011. It also states that over 3 million active users and 30,000 businesses used PayPal in Australia in 2010, and that Australians prefer PayPal for its security and convenience. The document argues that retail e-commerce in Australia is just beginning and that Australian retailers are well positioned to capitalize on the untapped e-commerce market and growing customer confidence in online payments.

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The document outlines campaign plans for several Panasonic brands. It discusses establishing brand positioning for Panasonic home appliances, building addiction among young people for Lumix through digital challenges, raising awareness of Pocky snacks through influencer campaigns, and boosting recognition of Bintang Toedjoe Masuk Angin cough syrup's association with the Bejo character through a diary-style social media campaign. Target metrics, hashtags, and budgets are provided for some of the proposed campaigns.

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This document discusses how technology is disrupting the creative process in advertising agencies. It introduces Ricardo Diaz, the director of creative technology at TBWA\CHIAT\DAY LA, who runs the digital development team and creative technology lab. It outlines how the workflow for planning, creative work, production, and user experience has evolved to be more integrated. It also provides examples of digital projects and prototypes created by TBWA for brands like Pepsi, Kraft, and the Grammys, and discusses how TBWA has over 700 digital staff working around the world.

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This document discusses the concept of disruption in marketing. Disruption involves radically new ideas that help brands reach their vision faster, as opposed to convention which involves doing the same things repeatedly. The document provides examples of disruptive strategies used by companies like Apple, Adidas, Vinamilk and Best Carings that helped make their brands more inspiring and successful. These strategies established emotional connections with customers rather than just focusing on product features or promotions.

Disruption TBWAJorge Wiegand M

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Disruption es la filosof铆a y metodolog铆a de trabajo de TBWA para cuestionar convencionalismos, desarrollar nuevas visiones e ideas disruptivas que lleven marcas m谩s all谩 del status quo. Los talleres de Disruption analizan mercados y categor铆as para identificar convencionalismos, llegar a una nueva visi贸n de marca y desarrollar ideas que generen cambios en productos, comunicaci贸n, modelo de negocio o posicionamiento. El objetivo es brindar ventajas a organizaciones acelerando el cambio de acuerdo a su visi贸n.

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SESSION #1 | L鈥橢XP脡RIENCE CLIENT : LE FUTUR DU MARKETING ? Le mobile est devenu le 1er 茅cran de nos vies. Tablettes, smart glass, smart watch,鈥� le nombre de points de contacts, leurs formats, sp茅cificit茅s explosent. Ce qui fait la diff茅rence entre les entreprises leaders et les autres, repose d茅sormais sur la qualit茅 et la coh茅rence omnicanale de l鈥檈xp茅rience client. Mix de design, d鈥檈rgonomie, d鈥檜tilit茅, d鈥檌nteraction et de pertinence, la CX est l鈥櫭﹍茅ment clef de diff茅renciation et de pr茅f茅rence face aux nombreuses offres de vos concurrents. #parcoursclient #mobile #omnicanal #personnalisation #ergonomie #retail #engagement

$TBWA\Hunt\Lascaris Print$ $TBWA\Hunt\Lascaris Print$

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Ogilvy and Mather is a large global advertising agency founded in 1948 that operates 497 offices in 125 countries. It helps build recognizable brands and is led by CEO Miles Young and other top executives. The agency focuses on 360-degree brand stewardship through discovery, strategy, and execution. It has diversified into areas like public relations, digital and interactive marketing, and Islamic branding. Ogilvy aims to transition to producing content and collaborating more closely with consumers through co-creation, thought leadership, and digital marketing.

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Tbwa Presentationdorrit

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TBWA\Group\China is a full-service integrated marketing group owned by Omnicom and part of the TBWA\ Worldwide network. It has offices in Shanghai, Beijing, and Guangzhou and incorporates specialists to deliver total brand strategies for clients across China. TBWA\ is recognized as one of the top ten global agency networks and the most creatively awarded network in the world. TBWA\China thinks of itself as a disruption agency that comes up with ideas bigger than just advertising to completely change how audiences see brands.

Disruption庐 visma solutions_tbwa_kallekanervaio_Works

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1. The document discusses the concept of "Disruption庐" which refers to surprising the market in a positively different way to achieve a shared vision and accelerate business growth by breaking conventions. 2. It emphasizes that incremental improvements will only lead to incremental results, while disruption aims for a 10x breakthrough in areas like marketing, products/services, and business models. 3. The key takeaways are to make people the differentiator, create and nurture a unique culture, and find real problems to solve to create real value for customers.

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MNS Media Group/Strickly For The Promo is a digital video production, public relations, and artist management company. It produces films, television shows, music videos, and promotional content. Its objectives are to serve youth, produce genre television and films for mass audiences, and develop scripts with outside writers. It manages artists and has represented musicians, performers, models and actors. One of its television shows is called "The VIP Section" which interviews entertainment industry insiders and celebrities. It also offers promotional services including viral marketing, events, retail promotions, and media placements.

Thriving In ChaosDave Nourse

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This document discusses trends in marketing and advertising from 1970 to 2012. It outlines the evolution of different advertising platforms from radio and television to digital platforms like email, search, social media, and mobile. It also summarizes the challenges faced by Chief Marketing Officers and advertising agencies in this changing landscape. Key points include the need for agencies to shift from interrupting consumers to engaging them, to focus on digital capabilities, and to provide more than just advertisements through content and experiences that create buzz. The document advocates for a more flexible, insights-driven approach to survive the chaotic changes in the industry.

Benweir Book August2012 Lowresben_weir_74

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This document provides a summary of Ben Weir's experience and qualifications as a creative director and executive producer. Over his career, Ben has worked across various industries including screen content, experiential marketing, events, television, print, and digital. He has directed many commercials, films, and videos. Ben also has experience as a copywriter, creative director of events, and producer. The document includes recommendations from previous employers praising Ben's creativity, skills, and ability to inspire others.

Credentialsnickcallander

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Ignition is a creative agency that specializes in developing innovative ideas to help brands stand out. They believe ideas should come first and then find the best way to present them, unlike agencies constrained by predictable media choices. Their campaigns have a qualitative understanding of target consumers and effective strategic and tactical execution. Ignition has worked with many large, successful global brands across various industries and is based in Richmond, Melbourne.

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A-Vision produces award winning creative work across various mediums for clients, bringing together a talented team of directors, writers, and post-production specialists to deliver outstanding results on time and on budget. The document provides biographies of key members of A-Vision's team, including Andrew Smith, Laurie Castelli-Gair, and Paul Morgans, and includes examples of briefs and creative work produced for clients in various industries.

A Vision Creds 2011 Linkedinandrewjsmith

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A-Vision is a production company that specializes in award-winning work across various mediums including TV commercials, digital content, 3D animation and more. They bring together talented directors, writers and post-production partners to deliver creative and effective solutions on time and on budget for clients such as Sony, Blackberry, and Holiday Inn. The document provides biographies of the company's directors and examples of past projects demonstrating their creative solutions that meet clients' objectives.

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The document discusses Microsoft's marketing strategy for the launch of the Kinect motion sensor for the Xbox gaming console. It describes setting up the "Kinect Loft", an art deco hotel space used to demonstrate Kinect to celebrities, media, partners, and consumers from September to November 2010. The goal was to generate awareness of Kinect, allow trials of the technology, and increase engagement to drive adoption. Charts show how the marketing tactics targeted different audiences over time from initial awareness to trial to high engagement and mass market.

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In the fast-paced and ever-evolving world of business, staying ahead of the curve requires more than just incremental improvements. Companies must rethink and fundamentally transform their processes to achieve substantial gains in performance. This is where Business Process Reengineering (BPR) comes into play. BPR is a strategic approach that involves the radical redesign of core business processes to achieve dramatic improvements in productivity, efficiency, and quality. By challenging traditional assumptions and eliminating inefficiencies, redundancies, and bottlenecks, BPR enables organizations to streamline operations, reduce costs, and enhance profitability. For non-performing organizations, BPR serves as a powerful weapon for reinvigoration. By crafting a compelling narrative around the need for change, leaders can inspire and galvanize their teams to embrace the transformation journey. BPR fosters a culture of continuous improvement, innovation, and agility, allowing companies to align their processes with strategic goals and respond swiftly to market trends and customer needs. Ultimately, BPR leads to substantial performance improvements across various metrics, driving organizations towards renewed purpose and success. Whether it's faster turnaround times, higher-quality outputs, or increased customer satisfaction, the measurable and impactful results of BPR provide a blueprint for sustainable growth and competitive advantage. In a world where change is the only constant, BPR stands as a transformative approach to achieving business excellence.

Carousel - Five Key FinTech Trends in 2025Anadea

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The financial technology landscape is evolving at an unprecedented pace, and 2025 promises to be a transformative year for the industry. From AI-driven banking to decentralized finance, the future of FinTech is brimming with innovation. In this carousel, we explore the five key trends that will shape the FinTech ecosystem in 2025. Stay ahead of the curve and discover how these advancements will redefine the way we manage, invest, and interact with money. Swipe through to dive into the future of finance! 馃挸馃殌

Human-Motivation-Theory PPTAddisuAynayehu1

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Outline of Human Motivation 1. Introduction to Human Motivation Definition of motivation Importance of understanding motivation Overview of motivational theories 2. Theories of Motivation A. Intrinsic vs. Extrinsic Motivation Definitions and differences Examples of each type B. Maslow's Hierarchy of Needs Overview of the five levels of needs Application of the theory in real-life scenarios C. Self-Determination Theory (SDT) Overview of intrinsic motivation and its three basic psychological needs: autonomy, competence, and relatedness The impact of SDT on personal growth and well-being D. Expectancy Theory Explanation of how expectations influence motivation Components: expectancy, instrumentality, and valence E. Goal-Setting Theory Importance of setting specific and challenging goals The SMART criteria (Specific, Measurable, Achievable, Relevant, Time-bound) 3. Factors Influencing Motivation A. Biological Factors Role of genetics and neurochemistry in motivation Impact of physical health and well-being B. Psychological Factors Personality traits and their influence on motivation The role of mindset (fixed vs. growth mindset) C. Social and Environmental Factors Influence of culture, family, peers, and society on motivation The impact of the workplace environment and leadership styles 4. Motivation in Different Contexts A. Education How motivation affects learning and academic performance Strategies to enhance student motivation B. Workplace Importance of employee motivation for productivity and job satisfaction Techniques for fostering motivation in the workplace C. Personal Development Motivation for self-improvement and personal goals The role of habits and routines in maintaining motivation 5. Challenges to Motivation Common obstacles to motivation (e.g., procrastination, fear of failure) Strategies to overcome motivational challenges 6. Conclusion Summary of key points The significance of understanding motivation for personal and societal growth 7. References A list of academic sources and literature on motivation

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This PowerPoint presentation provides an overview of Nepal鈥檚 current financial challenges and highlights how Siddhartha Bank supports individuals and businesses. It covers key issues such as inflation and limited credit access while showcasing the bank鈥檚 solutions, including loan options, savings plans, digital banking services, and customer support. The slides are designed with concise points for clear and effective communication.

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