After 10 years agency-side, I joined Kyocera Mita UK in 1993, just after the launch of its pioneering ECOSYS sustainable laser printer range. As PR manager, I was responsible for the campaign that beat the launch of Windows 95 to the PR Week award for best technology campaign. Moving on through product management and marketing communications, I was appointed marketing director in 2003. As a result of my work on Kyocera’s Green Card network, which has been promoting sustainable business practices since 2001, I have become a regular contributor to seminars and conferences on environmental and CSR topics.