Personal Information
Organization / Workplace
San Francisco Bay Area United States
Occupation
Chief Marketing Officer at InsideView
Industry
Technology / Software / Internet
About
I am an energetic marketing executive. I’ve spent my whole career in B2B software working for some terrific companies and with a variety of super-talented people. I love to build teams and I think I’m pretty good at it.
Some things you should know about me:
• I believe that marketing exists to make sales easier. It’s about building pipeline and helping win deals. Marketing must focus on being relevant to sales. Get in the head of the sales force. Get in the head of your buyer. Be a driving force for generating opportunities.
• A rant on branding. People throw this term around as if it has a secret meaning. It’s simple – what impression do you want to leave in the mind of yo
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