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Greater Los Angeles Area United States

Head of Brand Marketing Operations at Zappos Family of Companies

A multi-channel marketing professional for e-commerce, retail, and brand development. Leads the development and implementation of effective and profitable customer retention and acquisition strategies through Customer Experience Management (CEM), from multi-channel database integration and customer lifecycle management, to the implementation of personalized contact strategies to increase engagement, loyalty and lifetime value. Responsible for the development of brand position and creating strategies that increase brand awareness and revenue through digital advertising, SEM, SEO, email marketing, media buying, social media, public relations, and through the expansion of key strategic partn...