If we haven't met, let me introduce myself. My name is Tyler. I'm a driven entrepreneur that loves marketing, entrepreneurship, and strategy games. I enjoy breaking old business models and worn out ideas. I think "best practices"​ is code for "average"​, and it drives me crazy when that's the goal we aspire to reach.
This is why I love digital media marketing and conversion rate optimization. Combined they provide the opportunity to quickly try new ideas, find what works, and learn from what doesn't. They remove the guessing game around marketing and ROI. They crush sacred cows and stale ideas hiding within organizations.
Instead the conversion becomes about metrics, results, and inn