Crowdfunding: Where is the Crowd?
- 1. Crowdfunding: Where is the Crowd? 1
- 2. (1) Description: Is there a Crowd? (2) Explanation: Why is there a Crowd? (3) Prescription: How can I have a Crowd?
- 3. (1) Description: Is there a Crowd?
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- 7. Nobody-funding Wedding-funding Crowd-funding 30 to 40 % 45 to 55 % 5 to 15 % Very few - not enough 30 to 150 persons >150 persons 0 euro < 5000 euros > 5000 euros Too many holes in the network Friends & Familly (and myself) + some weak ties Strong & weak ties Is there a Crowd? 7
- 8. (2) Explanation: Why is there a Crowd?
- 9. (2) Explanation: Why is there a Crowd? Determinism Social capital Geography Industry 9 Instrumentation Preparedness Platform Project
- 10. Why is there a Crowd? The Path Dependency Effect 10
- 11. Why is there a Crowd? The Matthew Effect 11
- 12. Why is there a Crowd? The Responsibility Effects 12
- 13. (3) Prescription: How can I have a Crowd?
- 15. How can I have a Crowd? The Marketing of Strong Ties 15
- 16. How can I have a Crowd? The Marketing of Weak Ties 16
- 17. Kevin Andr辿, Ph.D Sylvain Bureau, Ph.D Olivier Rubel, Ph.D Philanthropy & Ethics Entrepreneurship & Sociology Marketing & Economics More to come: New Research Project Sylvain.Bureau@escpeurope.eu