Personal Information
Organization / Workplace
Pakistan Pakistan
Occupation
Trade Marketing Executive at Coca-Cola Beverages Pakistan Limited
Industry
Advertising / Marketing / PR
Website
http://be.net/UrshelaRiazAbout
Every brand has stories to tell with products to sell—stories that will not only engage, inform, surprise, delight, and impact their audience, but that will also deliver on measurable business goals. And I am the conduit that supports their brand communication with aesthetics as well as logics and numbers.
I’m a multi-disciplinary designer transitioning into a marketer. It is a natural extension of what I had been doing for the prior few years. While I started my career in advertising (in agencies) I had begun to develop interest in the realm of marketing. I love the combination of creativity and logic; especially the ability to measure and analyze the campaign rolling along retail chann...
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