Hard skiils:
• Strategic and operations management for the marketing and communications
• Knowledge of the audience metrics and efficiency of the marketing activities measurement techniques
• Knowledge of the web and analytical tools for online promotion including Google Analytics, AdWords, Yandex Metrika
• Knowledge and understanding of the principles of media buying for TV, radio, OOH.
• Professional level knowledge of the software: Microsoft Office, Adobe CS, Adobe Acrobat, Quark Xpress, Final Cut Pro
• IBM certified Microsoft PowerPoint user on advanced level
• Knowledge and practice in e-commerce and digital projects (internet shops, promo sites and campaigns, social media, CRM, sale...