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Antwerp Area, Belgium Belgium

Global Director of Brand Strategy at Schneider Electric

Advertising / Marketing / PR

Valerie Herdlicka, an experienced specialist in brand valuation and brand strategy, founded her own consultancy with the vision to use a pragmatic approach to identify and activate dormant brand levers that serve the double purpose of improving the ROI in the short term and strengthening the brand in the long run. Specialties: Brand Strategy, Brand Portefolio Management, Brand Performance Management, Brand Valuation.