Graduated from the National University of Malaysia (UKM), with a Bachelor of Science (Hons.) in Statistics and Master of Science in Quality and Productivity Improvement.
I've been working as a Market Researcher, Product Marketer, Marketing and Digital Analyst in agencies and with the client. As a result, I am able to manage projects and work with complex challenges.
Experienced in Project Management, Research and Analysis on consumer insights in Malaysia and Singapore which includes new product launches, Usage and Attitudes (U&A) studies, Brand Awareness campaigns, Packaging study, Pricing strategy and Web Analytics.
Projects - Market Researcher:
Unilever, Maybank, StarHub, Carlsber...