ºÝºÝߣ

Florianópolis Area, Brazil Brazil

Planning Manager na Neovox Comunicação

Advertising / Marketing / PR

I have been working for over 5 years in advertising as a planner. Digitally driven, I have helped brands and institutions having a better digital presence, focusing on consumer and business needs. This has involved a lot of: - Identifying tools, platforms and digital trends. - Understanding consumer needs and digital habits. - Defining KPI'S and managing campaign metrics. - Identifying improvement opportunities through web analytics. - Planning digital platforms. - Exploring new media opportunities to better engage consumers through advertising and content. I have a deep interest in culture, psychology, technology and music. Specialties: Brand Planning, Digital strategy, Social Media...