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WFA is the only global organisation representing the common interests of marketers. It brings together the biggest markets and marketers worldwide, representing roughly 90% of all the global marketing communications spend, almost US$ 900 billion annually. WFA champions responsible and effective marketing communications.
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Presentations(22)Ìý

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Customer disengagement
Customer disengagementCustomer disengagement
Customer disengagement
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Marketing's 7 Deadly Sins
Marketing's 7 Deadly SinsMarketing's 7 Deadly Sins
Marketing's 7 Deadly Sins
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Marketing En La Era De La ConexiónMarketing En La Era De La Conexión
Marketing En La Era De La Conexión
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Documents(11)Ìý

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Global Intelligence - Data & insights for the new age of communication
Global Intelligence - Data & insights for the new age of communicationGlobal Intelligence - Data & insights for the new age of communication
Global Intelligence - Data & insights for the new age of communication
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WFA Annual Report 2016
WFA Annual Report 2016WFA Annual Report 2016
WFA Annual Report 2016
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Future of Insights Project
Future of Insights ProjectFuture of Insights Project
Future of Insights Project
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Infographics(5)Ìý

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The EU Pledge 2016
The EU Pledge 2016The EU Pledge 2016
The EU Pledge 2016
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The EU Pledge
The EU PledgeThe EU Pledge
The EU Pledge
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WFA auditing the auditors
WFA auditing the auditorsWFA auditing the auditors
WFA auditing the auditors
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