Walkbase is an in-store analytics solution for retailers, which is helping the high-street dinosaur bite back. Just like web analytics platforms have revolutionised the online shopping experience, Walkbase provides the same level of personalisation to brick-and- mortar stores through smartphone engagement. Founded in 2010, the company specialises in indoor location technology and is headquartered in Finland, with offices in Helsinki, Turku, London (UK) and Bern (Switzerland).