"Create change from within". These four words describe exactly what I do for a living. I'm a business creativity expert and with my company BEDENK we stimulate and embed creativity within teams and organisations.
As a former designer, communication expert and creative director, I have used and experienced applied creativity in many forms. It has also convinced me that creativity is not owned solely by creative people, but that everyone can benefit from developing his or her creativity and deploy it in a professional context.
Why creativity? Because it's the engine for change and innovation. In the last decennia, that process of change has been speeding up exponentially. Via business cr...