Personal Information
Organization / Workplace
London United Kingdom
Occupation
Social media study
Industry
Advertising / Marketing / PR
Website
About
UM embarked on the Wave project back in
2006 to measure the scale & impact of social
media across the globe. Eight years on, it is
now the largest and longest-running social
media tracker in the world. Over the course
of this project Wave has taught us that this
is not just a story of unprecedented growth
but also one of social evolution. Therefore,
with each Wave we strive to widen & deepen
our understanding of social media & bring
the insight that will help brands navigate
successfully.
Wave 8 - The Language of Content
demonstrates that understanding the power
of content as a ‘social commodity’ that people
want to share is key to creating more powerful social strategies.
Contact Details
