Webreep is a tool that measures the quality of website user experience. Most unique about Webreep is that it monitors and automatically detects what’s causing dissatisfaction on a website. Webreep automatically notifies the website owner when dissatisfaction is detected, and tells them exactly what’s causing it and how it can be fixed. Webreep also lets website owners compare the quality of their website against competitor websites with benchmark analysis tools. The algorithms that enable Webreep to detect dissatisfaction automatically are based on an academic model (http://en.wikipedia.org/wiki/Webreep_Model). The model identifies how to improve loyalty and word-of-mouth