Personal Information
Organization / Workplace
Greater Atlanta Area United States
Occupation
President
Industry
Government / Military
About
Wes Johnston is the CBIM RoundTable Professor of Marketing in the Robinson College of Business at Georgia State University. He is also the director of the Center for Business and Industrial Marketing at GSU. He is the editor of the Journal of Business & Industrial Marketing.
He travels to many countries to conduct seminars for executives focusing on the areas of key account management and customer relationship management. He is one of the top published b2b scholars in the world.
Specialties: Key account management, CRM, buyer-seller relationships, organizational buying behavior
Contact Details