Lead GTM Business Strategy & Planning and Strategic Business Development, GTM Sales Revenue Initiatives/Programs. Drive GTM (direct and indirect sales/revenue) and Business Development for HP Marketing Optimization-TeamSite, Exstream, Qfiniti, Aurasma, etc. Seek new sources of revenue. Drive millions in new revenue from GTM programs for on-premise and cloud business. Use third parties to achieve new routes to market: ISVs, Digital/Interactive, Big 4/Global SIs, etc.