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Baltimore, Maryland Area United States

Senior Marketing Manager - Social Media

Telecom / Mobile

Create and manage Verizon Telecom's regional social media strategy and execution. Manage the social media agency relationship as the direct client contact and advertising agency budget management. Manage regional Facebook posts and the content development of 4 Twitter accounts. Prepare creative briefs, oversee development, and manage execution of promotional programs for Verizon's social media properties. Developed ROI Key Performance Indicators and scorecards to quantify Social Media's contribution. Developed and led a customer advocacy program that focused on Twitter with a “Tweet of the Week” suprise and delight gift for followers who tweeted about their Verizon experience. Imple...