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Israel Israel

Global customer research and strategy Director @ 888

Advertising / Marketing / PR

Hey and welcome to my professional profile, My forte is the 'know how'​ - over 18 years of taking a business from 'Go To Market strategy'​ to full execution. I'm bringing strong international consumer research expertise, translate successfully into leading data based customer segmentation and optimization of retention and CRM tools I'm a marketing goer - a passionate marketing professional, expert in understanding customers and what makes them tick both online and offline, in the past years I delt with brand strategy, CRM and retention tools, customer experience, storytelling, promotions, PR, strategic collaborations, marketing communications and more.