I started my career as video editor in Global TV, a national television channel. After 3 years, I decided to move to advertising industry and played a role as a copywriter. Working for different local and multinational agencies made me got rich experiences in handling various brands, from soft drinks to banking, from skin care to personal computer.
Always had in mind that someday I should be a communication planner, I finally got the opportunity. Fortune Indonesia appointed me as a strategic planner. Here I contributed in winning some important pitches for the agency, such as Honda Beat and Oriflame. I was also responsible for brand development of some existing clients, such as Honda Sco...