"The goal is to turn data into information, and information into insight." By Carly Fiorina, Former CEO of HP.
Yuting is a data-driven digital marketer with a strong passion for Marketing Analytics. Her expertise and skills lie in Web Analytics, Market Research, SEO/SEM, Digital Marketing, Strategic Planning, E-commerce, UI/UX Optimization, Event Marketing, and with experience in marketing agencies.
Technical Skills:
- Statistics: SPSS, SAS, Advanced Excel
- Digital: Adobe Analytics (Omniture/Site Catalyst), Google Analytics, IBM Coremetrics, Google Adwords, Google Tag Manager, Facebook Insights, Twitter Analytics, Sprout Social, Iconosquare
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