Personal Information
Organization / Workplace
Nürnberg Area, Germany Germany
Occupation
Director Brand Communication Heartbeat Sports at adidas
Industry
Manufacturing
About
I joined adidas in 2010.
In my first year I was responsible for the overlap of PR and Digital Marketing. I enforced guidelines, drove integrated campaigns and conducted the brands first Digital PR summit with over 50 internal participants from all over the organisation. I've build news.adidas.com as the central hub for information about the brand. Across all categories it was launched in 19 markets, build in 5 months and while it delivered one consistent look and feel across markets it also saved them money and time. It won the Digital Impact Award in 2011 and made a significant impact on our media outreach.
In my second year with adidas I broadened my scope and lead a x-discipline team ...
Contact Details