ºÝºÝߣ

Bulgaria Bulgaria

Marketing Professional

Consumer Products

Consolidated experience more than 12 years in FMCG industries. Marketing Specialist with expertise in: - home and personal care - hygienic, disposable products - food and beverage - wine & spirits Primary focus on portfolio management, pricing, brand strategy development, ATL and BTL campaigns, in- and on trade communication, consumer activities and PR. Further experience in product and positioning development from concept to market launch and subsequent lifecycle management. Specialties: Competitive market analysis, portfolio and profit strategy, brand management, business negotiations, product concept development. Interested to increase my knowledge in consumer behavior and brand l...