An Advertising Graduate with 10 years of Expertise in running Advertising campaigns for generating awareness & revenue. Accomplished in designing new product campaigns through a perfect mix of ATL & BTL activities for product communication & awareness. Proficiency in conceptualizing marketing strategic, product marketing plans for a product or product line through market research, competitive analysis, pricing, customer engagement, business planning, content strategizing, website optimization, and social communication. Abhishek is Highly imaginative, focused, creative, explorer and fun - is how he best describes himself.