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Gurgaon, India India

Director, Customer Marketing & Big Data at American Express

Finance / Banking / Insurance

Abhivarun is a seasoned Marketing Analytics Leader with rich experience in leading analytics teams and enabling data driven strategies to drive business outcomes. Abhivarun has developed deep expertise on customer marketing functions for Financial Service/Products across the customer life cycle - (Digital) Acquisition, Loyalty, Retention and cross sell. Most recently Abhivarun is leading a team of Data Scientists & Business Analysts to develop state of the art analytical capabilities that help drive customer spending & engagement with the American Express network Abhivarun lead the setup of a team specializing on Digital Marketing Analytics. The team provides consultative support to 20 ...