Personal Information
Organization / Workplace
Geneva Area, Switzerland Switzerland
Occupation
Chairman, I-COM Global
Industry
Advertising / Marketing / PR
Website
dfsfsdfAbout
I-COM is a Global trade body exploring the opportunities to achieve business advantage via Marketing Data & Measurement. Backed by 100 associations in 40 countries representing marketers, agencies and media owners, I-COM organises forums that showcase meaningful innovation and work toward consensus on best practices.
I-COM’s scope of sciences has grown to cover any aspect of Data & Measurement relevant to Digital Marketing. The list includes: Analytics (Search, Social, Location, Mobile, Retail, Web), Ad Verification, Audience Measurement, Advertising Effectiveness, BI, Big Data, Competitive Monitoring, Consumer Insights, CRM, Exchanges, Social Media Measurement, Tagging, Targeting.
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