Graduated a Chemical Engineer in early 2010, and spent 4 months as a finance analyst before my
latent drive for advertising and marketing got the better of me. My career choice is solely backed
by my passion for the science of brand building and communication.
I sincerely believe in the words, The reason it seems that price is all your consumers care about is
that you havent given them anything else to care about. This played a big role in triggering my
move to, and inspiration to stick to brand planning, although I started my advertising career with
account management.