Personal Information
Organization / Workplace
Greater Boston Area United States
Occupation
SVP, Brand Strategy at Allen & Gerritsen
Industry
Advertising / Marketing / PR
About
Fredrik started his career at age 12, selling strawberries during school holidays. Since leaving the Swedish strawberry fields, he has studied and worked across four continents, picked up as many languages, spent a year in jail (as a guard), and consumed shocking amounts of coffee. A scholarship brought Fredrik to China in 1997-1998 to study Mandarin at Zhongshan University. He moonlighted by appearing as an American rocket scientist on a Chinese soap opera. The fear that this footage will one day fall into the hands of his friends and colleagues still haunts him.
Professionally, he first came to Asia to help set up Swedish telecom company Antenna in Hong Kong in 1999. Fredrik went back ...
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