Professional Goal: Seeking excitement and intrigue in the digitally integrated communications playground.
Digital marketing is quickly moving from a niche communication channel to an ever-present must-have engagement platform for all kinds of marketing.
Traditional communication channels are typically one way with poor measurement of actual consumption and engagement by consumers. Digital media allows for real time measurement and optimization, also providing that much needed actionable element to traditional media.
As we move ahead and media consumption becomes more personalized and available across all devices, digital marketing and engagement will only become more diverging and
